![]() ![]() In fact, 77% of Vietnam rural users clicked on a search ad because of a relevant headline. traditional media (24%) and social media (27%). The report showed that the rural users choose Search as the key tool when making purchase decisions, with 45% of rural consumers using it to find information on products vs. The internet has become a bridge to resources, products, and services that these users are accessing for the first time. This is where over half of the country’s population resides - an untapped market with rising internet penetration.Īccording to the latest report “Vietnam’s Search for Tomorrow” released in October by Google, 77% of rural people now have internet access, and 91% use the internet daily. ![]() Rural Vietnam is a prime market for growth, projected to be twice as fast as metropolitan areas. Nguyen Vu Anh, two Deputies CEO of Coc Coc in Vietnam. ![]()
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